The Animation Process: Creative Direction
We will start by asking you some detailed questions about your video and what you’re hoping to achieve. We ask a pre-defined list of questions that help us get a good understanding of your objectives and what you want to accomplish with the video.
We then move onto the research where we will look at which style of animation works best for your audience and message.
We may bring in experts such as education consultants if the animation is tied to learning goals or product experts if we’re advertising a product.
We then get our heads together and come up with some ideas for your animation. We have a very creative team of animators who love bringing scripts to life.
Your animation producer will be your dedicated point of contact throughout the animation process, taking care of any feedback you may have and keeping you informed along the way.